Horizon Selects Global Icons For Strategic, Brand Management
Published:03-February-2010
By Staff Reporter
Horizon, a brand of certified organic dairy, and Global Icons, a licensing and brand merchandising agency engaged in the development and extension of corporate brands and trademarks, have entered into an exclusive licensing partnership.
The company said that Global Icons will build upon its current position in the organic food space, by developing and managing new strategic licensing partnerships that align with the brand's positioning and reinforce its consumer promise. According to the company, the program will further diversify the brand portfolio in the frozen, refrigerated, snack and supplement aisles.
Tyler Holm, commercial director for Horizon, said: "Horizon has always provided great-tasting dairy products that make it easy for moms to offer their kids nutritious options. This partnership will enable the brand to bring organic and natural solutions to more families in more places."
Horizon works with nearly 500 organic family farms across the US. Its has added DHA Omega-3 fatty acid in its products, which it says will provide a healthy and balanced lifestyle for both parents and children. The company's existing proprietary line includes a range of milk, cream, cheese, cottage cheese, cream cheese, butter, and yogurt products.
Jeff Lotman, CEO of Global Icons, said: "Global Icons is excited to partner with Horizon, a company that not only encourages a healthy lifestyle for moms and children but also emphasizes the importance of sustainability and wholesome values. We will strategically craft licensing agreements that extend the brand's commitment to promoting a nutritious natural way of life."
