Tetra Brik® is the best selling brand of carton packages for liquid beverages, ever. The pure, lean logistics of Tetra Brik packaging, along with great possibilities for creative marketing and branding solutions, make great sense to marketing, production, sales and finance managers all over the world.
In 2004, the Tetra Brik package was exhibited as a humble masterpiece at the Museum of Modern Art in New York. The exhibition showed "everyday inspired designs that help make life easier, safer and more fulfilling". A Tetra Brik package is one of those great ideas that baffles you with its simplicity. It's an evolving phenomenon, creating value for the brand on the outside of the package, whilst protecting the product inside. Its design makes it one of the most efficient carriers of beverages. No unnecessary material, weight or space, just a simple and ingenious brick-shaped carton. In a way, it's the closest thing to not having a package at all.
For more information on Tetra Brik, please click here to download the free white paper.
